by Sean Swanson | Feb 14, 2025 | Business, Web Design
DIY vs. Professional Web Development: Why Hiring an Expert Is Worth the Investment Having a website is non-negotiable for businesses today, but there’s a big decision to make: use a DIY website builder or hire a professional web developer. At first glance, DIY...
by Sean Swanson | Feb 8, 2025 | Business, SEO
Essential SEO Setup Steps for Your Small Business Website Before diving into keywords and content, make sure your SEO foundation is solid. That means claiming your online listings and giving search engines the data they need. For example, a Google Business Profile (a...
by Sean Swanson | Jan 25, 2025 | Advertising, Business, Web Design
In today’s digital world, having a website isn’t just a luxury—it’s a necessity. Whether you’re a small local business or a large corporation, your website serves as the face of your business online. It’s how people find you, how they learn about your services, and...
by Sean Swanson | Jan 18, 2025 | Advertising, Business
Using Psychological Triggers in Marketing Copy (Ethically and Effectively) Small business owners can boost ad effectiveness by tapping into psychological triggers—subtle cues that tap into customer instincts. When used well, these triggers (like scarcity, social...
by Sean Swanson | Jan 11, 2025 | Mobile Design, SEO, Web Design, Web Tips
Website Optimization: Why It Matters and How to Do It Right Website optimization — improving a site’s performance, content, and usability — is essential for both search visibility and user satisfaction. Google processes over 1.2 trillion searches per year, and it...
